Bob Potter's Scratchpad

7 High ROI Web Design Priorities

I know your time is limited (but I want to share this for your benefit), so here are seven high return redesign investments:

1. Make it simple for you to listen to and talk with your customers. This could be a blog or discussion forum.
   
2. Professional, appropriate, and attractive design. This includes high quality images.
   
3. Well thought out and easy-to-use navigation. If your prospects can’t find what they are looking for, they’ll go to your competition.
   
4. Add search to your site. Mandatory for sites with 100 or more pages.
   
5. Add an e-newsletter. This adds value for your customers.
   
6. Persuasive content. Write informative product/service descriptions that give your customer the info they need and entices them to contact you.
   
7. Search engine friendly. Make it easy for search engines to find you and rank higher (I will be covering this in a future newsletter as well).
   

What changes have you made to your site lately that increased your sites value in the eyes of your customer or prospect that could be added to this list?