Scratchpad

What Are Your Visitors' First Impressions Of Your Website?

When a prospect visits your website, what are their impressions? Do they find the information they need? Do they leave your site quickly? Do they take your desired action and contact you?

If you don’t know the answer to these questions, there are two ways to find out.

The first way is to study your website usage findings (using an analytics program). This will show you not only the number of visitors coming to your site, but more important data revealing the length of time visitors spend on a page, what page they click to, how they came to your site, and much more. The second and perhaps best way is to simply ask.

Let six of your best customers know you are redesigning your site and ask for their honest advice on the following questions:

1. “What is your ‘initial’ impression (re: design, content, ease-of-use)?” You could ask them to rate it on a scale of 1-5.
   
2. “What parts of the website are confusing, mis-leading, or lacking?”
   
3. “If we (your company) could add a new feature that would bring value to you, what would it be? (e.g. blog, support forum, video tutorials, etc.)”
   
4. “What do you like about our competitor’s website?”
5. “In general, how can we improve our website?”

After you look over their advice, do you see similar comments? I.e. perhaps multiple customers noted that adding product training videos would be beneficial.

With this information in hand, you are now ready to put your money where it will have the greatest benefit. That’s something any business can appreciate. ;)

How are you planning to achieve a better web presence that meets your customers’ needs that includes the greatest benefit for the remainder of this year?