Bob Potter's Scratchpad

Unplanned Word-of-Mouth

This is the best kind. It is when you look for opportunities to make your customers feel special. It is when someone asks you for a simple favor and you give them something more.

Yesterday I emailed Jim Logan about an article he had posted on his website a year or two ago. He has changed his website three times since then, which makes my del.icio.us bookmarks non-functional…so I wrote him:

Hi Jim,

I like del.icio.us (ok, I’m an addict) and have saved a few of your articles from previously designed websites of yours (my oh my you change them frequently). As such, the URLs are broken and I can’t easily go back to your valuable articles.

One such article was a sales/direct letter to (I believe) a government entity - I recall it mentioning, “we are not selling software, but services to reduce your costs.”

Does this ring any bells? Do you still have it available on your site? Is it possible to get it from you?

Thanks!

Today I received an email with more than I asked for, with more than I deserve - the entire 57 page report containing this great sales letter I was looking for, for free!

Word of mouth works best when you:

• Give your customers more than they deserve when they least expect it
  
• Do it with enthusiasm
  
• Have your customers best interest at heart

Btw. If you want someone who is fantastic at reviewing your sales copy before you lick the envelope, give Jim a call.