Scratchpad

A Reminder to Real Estate and Leasing Agents

If you want to develop strong relationships and be successful in helping families find a home, here are seven things to keep in mind:

1. Be kind - being short or snippety does not instill confidence in me (just because I need a home doesn’t mean I need to use you as my agent).
2. Know (at least) the basic facts about each property so I can feel confident in you as my agent (if you don’t know, don’t tell me you “don’t know” - find out).
3. Have pictures of your property (if you don’t have pictures, proceed to #6).
4. If you do have pictures, make them the best pictures you’ve ever taken.
5. Post the pictures on your website and refer me to them (if you don’t have a website, get one.)
6. If a customer asks to give you their contact information so that when you finally have pictures available, don’t tell me to call back.
7. Ask if I would be interested in hearing about other properties near the one I am inquiring about and are similar in price range (because I am.)

Some of these things take a bit of extra work, but that is what separates you from your competition and it will pay off. Remember, the way you make me feel today affects who I choose as my agent tomorrow.