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I remember the first time I got someone to pay some attention to the website in that company.
It was not my constant on the knees begging.
It was a slide (one slide!) in the analysis deck that showed two pieces of data (both as a pie chart :)), that 24% of the ultimate purchasers (through any channel) listed the company website as the most trusted source of product information and secondly that 40% of the purchasers used the website during the purchase consideration process.
That got me money for Analysts, and that got the poor starved web team two resources to improve the website. All from one slide.
But that’s the power of data.
"Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips
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bobpotter posted this
