"Get product in the hands of end users as early as possible. We waited 3 months with that first product, when I could have had high fidelity mocks in front of potential customers that first week"
Ethan Bloch, CEO of Flowtown describing the lesson he learned after misunderstanding his end user and throwing away 3-5 months of development. Read the interview here
(Source: founderinstitute.com)
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