I spend most of my day writing. I write everything on our website. Communicating clearly is my top priority. Web writing is terrible, and corporate sites are the worst. You don’t know what they do, who they are, or what they stand for. I spend a lot of time taking a sentence and reworking it until it’s perfect. I love the editing process.
— Jason Fried, 37Signals from Inc. Nov 2009, pg. 120
Someone who’s never going to give up - and who understands there’s always something new and someone who’s willing to buy it.
Customer satisfaction is not giving customer what they ‘think’ they want, it’s giving them what you ‘know’ they need.
Money is more than a transfer of value. It’s a statement of belief. An ad agency that won’t buy ads, a consultant who won’t buy consulting, and a waiter who doesn’t tip big—it’s a sign, and not a good one.
Your success is partly determined by how tightly focused you are on your target market.
Newspapers will flourish when they stop printing “news” and start printing experience.
‘I have amazing things planned for you,’ promises the Lord. ‘I’ll be by your side at all times—I’ll never abandon you! You have every reason to smile; your future is looking bright! When you cry out to Me for help, I’ll rescue you. And when you seek me with all your heart, I’ll come running! No matter how far from Me you’ve drifted, I will find you and bring you back home. You can take that to the bank!’
— Jeremiah 29:11-14 (RRPV)
A godly wife is the most precious treasure a man can find! Her husband can trust her completely, and she fills his life with beauty and grace.
— Proverbs 31:10-11 (RRPV)
Many of you are in positions where you aren’t looking for a career change. Nevertheless, imagine for one moment that you are looking for a new job. You find some possible positions you believe you’ll be perfect for, spend hours honing your resume and cover letter, and secure an interview. You walk into the interview wearing scrubby blue jeans, a t-shirt, and your favorite sneakers.
Now can stop imagining. Would you take that prospect seriously? Most likely not. And neither would a lot of people.
At a recent chamber of commerce event I asked members how the appearance of a site influenced their purchasing decision. The consensus was that they would leave the site and look for another company to purchase products from if a website did not look professional. This is not just limited to my small focus group. One study put out by eMarketer found that 68% of U.S. online shoppers distrust a site that does not have a professional appearance. Another study found that 75% of consumers make judgments about a company’s credibility based on the website’s design.
