A customer who is made to feel grateful most likely becomes enduringly loyal as a result.
It’s this kind of thinking that helped inspire Hyatt Hotels to start rewarding customers with “random acts of kindness” — like picking up the tab for hotel massages or bar drinks.
Chris Brogan on What Timberland Taught Me About Retail
There is a great need for retail stores to educate their employees on how to listen to our needs (your customers) and show us you want our business.
Here are two three ideas that A) you won’t find anywhere else and B) are based on the belief that:
Human resource managers have feelings too.
If consumers buy based on emotions and businesses buy based on emotion, wouldn’t HR folks act on emotion too?
Of course they do. Human Resource mangers are no less human than you or I. They are delighted by experiences like consumers are delighted by Apple’s beautiful products or Moo’s print products.
Creative Cover Letters
1. Write a creative cover letter that speaks to the company’s culture and demonstrates that you get “it”. Here is a cover letter I wrote to Apple and another to MailChimp. Both of them landed interviews.
Resumes that Command Attention
2. 
While all the other applicants are sending the same old machine readable resume that ends up in the paper shredder, send a resume that causes a human to actually read it.
What do you think would happen if you treated your resume like a wedding invitation?
Skip the “24 lb. watermarked and ivory colored paper” that every other job seeker is using and put together a resume with the same attention to detail, care, quality, and appearance of the wedding invitation to the right (with appropriate design of course).
UPDATE - Get them to RSVP
3. In your resume put a RSVP card in there instructing them to RSVP for an interview. Setup a form using Wufoo, link to it, collect their contact information, ask them what date/time they are available, and invite them to a coffee shop for an interview (your treat, of course).
If you execute either of these ideas, let me know the results.
(Image source via e.m.papers)
