"What are we doing to make sure that the ones working to disrupt Mozilla’s products is Mozilla itself, instead of our competitors?"
— Product Design at Mozilla | Air Mozilla
Every time you interact with a customer, you’re engaging in marketing.
When you bother 100 customers to get useful data from 2, you just paid a marketing cost.
When you bring a little candy (which wasn’t required) with the check (which was) you’re using the transaction as an opportunity to do positive marketing.
"We’re not competing for attention but for memory. People do and will use many sites, but they just forget to do so on a regular basis."
— I keep forgetting to use your app - Gabriel Weinberg’s Blog
"We had some well known users. Needless to say, Frederick’s of Hollywood got the most traffic. We charged a flat fee of $300/month…I once calculated how much Frederick’s was costing us in bandwidth, and it was about $300/month."
— via Paul Graham - Snapshot: Viaweb, June 1998
"The worst pre-existing condition we have in our health care system is our existing health care system."
— Rakesh Agrawal’s response to: “What are some systems we live with today that were designed for a world of the past?” on Quora
"…we’re creating a product that we’ll be working on for the next ten years. Technology that’s merely “state of the art” today is going to be old and creaky in five years. We tried to go a little bit beyond “state of the art.” It’s a calculated risk."
— How Trello is different - Joel on Software
I remember the first time I got someone to pay some attention to the website in that company.
It was not my constant on the knees begging.
It was a slide (one slide!) in the analysis deck that showed two pieces of data (both as a pie chart :)), that 24% of the ultimate purchasers (through any channel) listed the company website as the most trusted source of product information and secondly that 40% of the purchasers used the website during the purchase consideration process.
That got me money for Analysts, and that got the poor starved web team two resources to improve the website. All from one slide.
But that’s the power of data.
— Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips
There’s nothing wrong with having a plan
Plans are great.
But missions are better. Missions survive when plans fail, and plans almost always fail.
— Seth’s Blog: There’s nothing wrong with having a plan
"Don’t tell me about your company, solve a problem I have"
— The right way for a recruiter to cold email | tonyhaile.com
"Be confident in the great product you’ve built and offer users the most simple model in deciding on how to use your service. If you focus on product and delighting your customers, they will in turn feel satisfied by paying for your service"
— Julia Hartz, Co-Founder & President of EventBrite, on the company’s initial mistake to employ a freemium model. Read the interview here.