Every time you interact with a customer, you’re engaging in marketing.
So…
When you bother 100 customers to get useful data from 2, you just paid a marketing cost.
And…
When you bring a little candy (which wasn’t required) with the check (which was) you’re using the transaction as an opportunity to do positive marketing.
"— http://sethgodin.typepad.com/seths_blog/2007/12/whats-the-point.html
If you don’t build your dream someone will hire you to help build theirs.
— Tong Gaskins
Via DeisgnVerb
— I keep forgetting to use your app - Gabriel Weinberg’s Blog
— via Paul Graham - Snapshot: Viaweb, June 1998
Kyle Steed created this beautiful lettering from one of my list of Thirty Five.
(Source: handdrawnwords)
— Rakesh Agrawal’s response to: “What are some systems we live with today that were designed for a world of the past?” on Quora
I remember the first time I got someone to pay some attention to the website in that company.
It was not my constant on the knees begging.
It was a slide (one slide!) in the analysis deck that showed two pieces of data (both as a pie chart :)), that 24% of the ultimate purchasers (through any channel) listed the company website as the most trusted source of product information and secondly that 40% of the purchasers used the website during the purchase consideration process.
That got me money for Analysts, and that got the poor starved web team two resources to improve the website. All from one slide.
But that’s the power of data.
"— Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips
There’s nothing wrong with having a plan
Plans are great.
But missions are better. Missions survive when plans fail, and plans almost always fail.
"— The right way for a recruiter to cold email | tonyhaile.com
— Four things I learned on a round-the-world yacht race | tonyhaile.com
— Julia Hartz, Co-Founder & President of EventBrite, on the company’s initial mistake to employ a freemium model. Read the interview here.
(Source: founderinstitute.com)
Great tip from Amy Taylor at Brains On Fire - every touchpoint is an opportunity to start a conversation, so give them something to talk about.